Shrek's Adventure! London is a collaboration between Merlin Entertainments and DreamWorks Animation. This landmark attraction is a unique themed visitor attraction which transports visitors through a live interactive adventure featuring Shrek, Fiona, Donkey, Puss in Boots and other favourites from the beloved franchise.
Shrek's Adventure! London is the first time that Merlin, Europe's largest and the world’s second-largest visitor attraction operator, has worked with a Hollywood studio to create a scalable branded entertainment experience based on a globally recognised entertainment franchise. This is also the first time that DreamWorks Animation, home to global entertainment franchises including Shrek, Kung Fu Panda and How to Train Your Dragon, have helped to produce an attraction of this magnitude by licensing the use of its characters and stories.
The attraction will be sited at County Hall alongside Merlin's other leading attractions in the South Bank cluster: the London Eye, the SEA LIFE London Aquarium and The London Dungeon. The 2,000 square metre experience is based on a brand new adventure written by the DreamWorks team. It also features a Shrek interactive walkthrough adventure, a character courtyard where visitors will be able to meet Shrek and his swamp friends, along with characters from Madagascar, Kung Fu Panda and How to Train Your Dragon.
About Merlin Entertainments Limited
Merlin Entertainments Limited is a leading name in location-based family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 100 attractions, nine hotels and three holiday villages in 22 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million visitors worldwide through its iconic global and local brands, and the commitment and passion of its managers and more than 22,000 employees.
About DreamWorks Animation
DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series and live entertainment properties, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for five consecutive years. In 2013, DreamWorks Animation ranks #12 on the list. All of DreamWorks Animation’s feature films are produced in 3D. The Company has theatrically released a total of 28 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.
